Georgetown Optician

Campaign details

  • DESCRIPTION/

    This short fashion film tells the story of the family behind Georgetown Optician — a fashion eyewear retailer — in a quirky, creative way with a high-fashion sensibility. Shot in a historic mansion in Maryland horse country by director Dean Alexander, the film tells the story of three characters — Isaac, the father; Irene, the daughter; and Ivan, the son. Design Army created the concept and storyboard; cast actors and voiceover talent; provided direction for styling and costuming; designed the set and built props; and oversaw every last detail of creating the film, including post-production color grading.

  • BRAND/ Georgetown Optician
  • AGENCY/ Design Army
  • COUNTRY/ United States
  • CATEGORY/ Healthcare
  • TAGS/ design army, georgetown optician, wes anderson