Old Spice | Whale | #smellegendary

Campaign details


    If you’re going to break the world cool limit, you need two things: Old Spice Dirt Destroyer and the kind of disposable income that allows you to befriend a whale and treat him to expensive, nonrefundable luxury items. No regrets! Maybe some regrets. Wow, lots of regrets.

  • BRAND/ Old Spice
  • AGENCY/ Wieden & Kennedy
  • COUNTRY/ United States
  • CATEGORY/ Beauty / Cosmetics
  • TAGS/ old spice, smell legendary