Extra Gum: The Story of Sarah & Juan
TYPE/ Branded content
BRAND/ Extra Gum
AGENCY/ Energy BBDO
COUNTRY/ United States
Search results for AGENCY: Energy BBDO
A cow kicked a lantern, starting the Great Fire that cleared the way for Chicago to be rebuilt better than before. A spark ignites an engine, and a supercar goes from 0-60 in under 4 seconds. Under the right conditions, a little energy can quickly become something big. Consider the energy needed to build 5 Gum from the ground up, and then make it the fastest-growing gum brand ever. Or the change in energy when Canadian Club turned a 17-year sales decline into positive sales in just 6 months. Or the energy millions of people had when they created, shared, and voted on new potato chip flavors for Lay’s. Our job is to set the spark – the little extra energy – that drives the big change brands need.
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