SaveTheDriveIn

Campaign details

  • DESCRIPTION/

    America's drive-in theaters are vanishing. Visit http://ProjectDriveIn.com to help #SaveTheDriveIn

    By the end of the year, movie studios will stop distributing 35mm film. The costly $75,000+ switch to digital projection is threatening drive-ins across the country. To help preserve this treasured American icon, Honda has started a national fund for contributions and is donating 5 digital projectors to the cause. Your votes decide where they go.

  • BRAND/ Honda
  • AGENCY/ RPA
  • COUNTRY/ United States
  • CATEGORY/ Autos / Vehicles
  • TAGS/ #savethedrivein, american icon, car, honda, movie, rpa, vote