The Invisible Bicycle Helmet | Fredrik Gertten

Campaign details


    “If people say it’s impossible we have to prove them wrong.”
    Design students Anna and Terese took on a giant challenge as an exam project. Something no one had done before. If they could swing it, it would for sure be revolutionary. The bicycle is a tool to change the world. If we use bikes AND travel safe: Life will be better for all.
    Join the conversation and tweet #InvsHelmet to have your tweet featured on the GE FOCUS FORWARD website

    GE FOCUS FORWARD - Short Films, Big Ideas is an award-winning series of 30 three-minute stories about innovators—people who are reshaping the world through act or invention—directed by the world's most celebrated documentary filmmakers. The films have been viewed in 150 countries and screened to audiences on all seven continents.

  • BRAND/ General Electric
  • AGENCY/ In-house
  • COUNTRY/ United States
  • CATEGORY/ Other
  • TAGS/ anna, filmmakers, fredrik gertten, ge, helmet, ideas, invisible, students, terese