Always #LikeAGirl

Campaign details


    Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence.

    We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.

  • BRAND/ Always
  • AGENCY/ Leo Burnett
  • COUNTRY/ United States
  • CATEGORY/ Beauty / Cosmetics
  • TAGS/ #likeagirl, always, camera, confidence, girls, insult, run