One Rand Man

Campaign details

  • DESCRIPTION/

    During National Savings Month in July last year, the incredible journey of the One Rand Man gripped the imagination of millions. A unique social experiment in which an ordinary South African lived entirely on R1 coins for a month, the One Rand Man became a household name and sparked a national conversation around saving and spending. The everyday experiences of the One Rand Man – a 32-year-old architectural consultant from Cape Town – have been edited into a documentary featuring all episodes interspersed with insights and observations by Sanlam and other experts. Sanlam Life Insurance Limited is a Licensed Financial Services Provider. Bronze Lion Cannes 2015. Branded Content.

  • BRAND/ SANLAM
  • AGENCY/ Cannes Festival '15
  • COUNTRY/ South Africa
  • CATEGORY/ Insurance
  • TAGS/ cannes, rand man, sanlam