Samsung Voices of Life

Campaign details

  • DESCRIPTION/

    Samsung is developing a new way to connect parents and preemies through the healing power of sound. "Voices of Life," a Launching People initiative, enables a mother's voice and heartbeat to be transmitted to a baby inside an incubator, which has been shown both to help parents bond with their babies and to enable babies to receive the maternal sounds they need for healthy brain development.

  • BRAND/ Samsung
  • AGENCY/ Leo Burnett
  • COUNTRY/ United States
  • CATEGORY/ Technology
  • TAGS/ samsung, voices of life