Campaign details


    In Paraguay, sexual abuse is a silent threat. Every week new cases appear in the media. But most of them are never reported. So we decided to focus on prevention through education. To create awareness among our kids, we created Arami and Amaru, World´s first anti abuse dolls. A toy that tells kids which parts of their body are private through an electronic device placed inside them. A social campaign byAmnesty International Paraguay and Laboratorios Díaz Gill, with the support of Unicef and the Education and Culture Ministry of Paraguay, #AntiAbuseDolls

  • BRAND/ Laboratorios Díaz Gill
  • AGENCY/ Havas Media
  • COUNTRY/ Paraguay
  • CATEGORY/ Nonprofits / Activism
  • TAGS/ anti abuse dolls, arami and amaru, havas, paraguay